ABOUT+RESUMÉ WORK LEFTOVERS
Branding and Packaging
This project was during my first co-op semester. Instead of taking upon a co-op or internship, I opted to focus on improving my portfolio and my skills in Adobe Illustrator and Photoshop.
FINAL
DEVELOPMENT NOTES
For the past year or so, I've recently
gotten into watching motorsports, specifically Formula One. I love how
exciting the sport is. I’ve created several personal graphics and some drawings based and inspired off of Formula One since getting into it! The tension and rivalry between its drivers and
the drivers' climb to winning the World Driver’s Championship is so fun
to watch and it's a great way for me to start my weekends in the morning (or end my nights).
As much I love Formula One, I find that the branding for the race in every location to be a bit lackluster and lack an in-depth concept for each location. Rarely do the Formula One social media accounts highlight the location's history and aesthetics.
As much I love Formula One, I find that the branding for the race in every location to be a bit lackluster and lack an in-depth concept for each location. Rarely do the Formula One social media accounts highlight the location's history and aesthetics.
The first U.S. race this year on the F1
schedule is to be set place in Miami, Florida. I had to give myself the
chance to design and advertise the race weekend in Miami that also
highlights the design aesthetics and history of Miami.
I based off a lot of my colors for the event by color picking photos that were taken of the architecture of Miami and from art deco posters that were inspired by the location of Miami. I wanted the colors to have contrast while also remaining visually cohesive.
To make things more cohesive, I created a branding sheet/guide that I could refer back to in the case that I forgot about my overall vision of this branding event. Creating a branding sheet also enchances the visual system of the event.
Alongside a general color palette, I created typographic hierarchy on the sheet to determine how body text and heading text would look like, including a sample idea of what kind of visuals and graphics that I wanted to include.
I based off a lot of my colors for the event by color picking photos that were taken of the architecture of Miami and from art deco posters that were inspired by the location of Miami. I wanted the colors to have contrast while also remaining visually cohesive.
To make things more cohesive, I created a branding sheet/guide that I could refer back to in the case that I forgot about my overall vision of this branding event. Creating a branding sheet also enchances the visual system of the event.
Alongside a general color palette, I created typographic hierarchy on the sheet to determine how body text and heading text would look like, including a sample idea of what kind of visuals and graphics that I wanted to include.
Design Movements and Aesthetics that I wish to highlight:
80s Memphis Design
Miami Art Deco
Beach/Vacation Aesthetic
80s Memphis Design
Miami Art Deco
Beach/Vacation Aesthetic
CONCEPT AND DEVELOPMENT
MOODBOARDING, TYPEFACE AND COLOR SELECTIONS